It's not every day you hear the words 'healthy cake'. A Worcestershire cake maker has recently launched a new low-sugar treat which, at less than 100 calories, aims to go some way towards tightening the nation's waistlines.
Paul Tripp from Lower Broadheath and Shaun Licence from Kidderminster have launched Scrummmptious Cakes, a healthier snack containing only natural ingredients; fruit, grains, seeds and unrefined sugar from coconut palm.
The bite-size cakes are free from preservatives and are now on sale in 479 Tesco stores across the country as part of an exclusive deal to kick-start a healthy new year.
Shaun explains, "What's not in our product is just as important as what is. We don't carry any preservatives; there are no refined sugars, flavourings, emulsifiers or stabilisers. We are as natural as can possibly be. We wanted to create a product which would be a natural, permissible treat."
Paul and Shaun have worked in a number of bakeries and have over 50 years' experience in the food industry between them. After noticing a lack of innovation in the cake industry 12 months ago, Paul and Shaun set up the business to challenge the premise of cake making. Shaun said: "Everyone loves cake but we're all too aware of rising obesity levels. We wanted to prove that if something tastes good, it’s not necessarily bad for you. Scrummmptious Cakes have about half the sugar of your average bite-sized cake, and we’ve carefully balanced ingredients to make sure they still feel like a treat.
"We've created a product that's natural and allows families to enjoy cake and make a healthier choice at the same time. It's been an exciting year for us developing our products with family and friends, who played a big part in developing the flavours. At less than 100 calories, we are proud that our product supports recent initiatives from Public Health England, in particular the guidance around limiting children’s snacks to two a day and less than 100 Calories per portion.
"Our business has grown to a team of five. I've always lived in Worcestershire and am passionate about the county. I feel fortunate to have some great countryside around me whilst also benefitting from good broadband connectivity and convenient access to motorways. Paul and I are keen to develop our business and expand our product range whilst shrinking the nation's waistlines."
The future of the business is looking promising for Shaun and Paul, who are currently developing two new flavours.
Scrummmptious Cakes are available exclusively in Tesco stores:
Worcester: St. Peter’s Drive, Worcester, WR5 3SW and Mill Wood Drive, Worcester, WR4 0UJ
Redditch: Coldfield Drive, Oakenshaw, Redditch, B98 7RU
Kidderminster: Castle Road, Kidderminster, DY11 6SW
Evesham: Worcester Road, Evesham, WR11 4XF