Since he bought eight acres in 1996, Makhan Singh Padda's Strawberry growing business has boomed, growing in size to over 200 acres and producing more than 4 million punnets of strawberries a year. The family run business at Vicarage Nurseries, supplies some of the major supermarkets in the area.
Following redundancy 1996, Mr Singh, these days often called Mr Strawberry, decided to take a change of direction. After many jobs picking strawberries, he became the boss.
The business is now run by his son Bal and was recently featured on BBC's Countryfile.
Bal told presenter Adam Henson, that is still rare to see British Asian growers and hopes after seeing their success, more get involved in the industry.
"We are the only known (British Asian) Strawberry growers. It’s the most British of British things you can imagine. We're proud of our roots as you can imagine but we're hoping to have more British Asian get involved."
"We should be proud of it in the UK because we do produce some of the greatest produce in the world."
Strawberry fields are not the only fields where they put their skills to the test.
Between April and November the farm employs around 500 seasonal workers from Eastern Europe. The Singh family are keen to be as welcoming as possible and so have invested in an outside gym and football pitch as well. They are now uniting farmers and growers around Worcestershire, with the Growers United Football Charity. It not only brings local farmers and growers together and raises money, but also promotes agriculture as a key sector of the economy.
Growers United FC is made up of all nationalities and play in a league against other growers and pickers, all for charity.
The aim is to encourage togetherness through sport and agriculture. However since starting up in 2012 they've also raised over £100,000 for charities including Birmingham Children's Hospital and cancer research UK as well as a host of local groups.