Think of the railways and you'd be hard pushed not to conjure up popular tea time telly, awash with nostalgia, culture and adventure. There's Michael Portillo's Great British Railway Journeys and more recently Costal Railways with Julie Walters, or maybe you remember the days of Fred Dibnah or even have your own memories of rural lines with little stations dotted along connecting communities. The railways have always had their fans.
But it's not just about this 'heritage' rail sector. After years of dwindling passenger numbers, travelling by rail has seen a steady growth in popularity. Since the 1990's rail travel as a preferable means of transport has been steadily growing. Passenger numbers across the county now passing the post war high point.
As the roads fill up and commuters tire of sitting behind the wheel, it's easy to see why you would choose a more relaxing way to travel. Responding to this trend has brought about a rethink of our railways.
The government recently announced it was putting more money into our rail network. £48 billion will be available to upgrade the trains and improve the network boost punctuality and reliability. The County Council has plans to make sure Worcestershire doesn't miss out.
For its strategy, Councillor Ken Pollock, Cabinet Member for Economy and Infrastructure, points to the future growth projections: "To allow for future growth, this county needs an improved rail network so that is why, alongside partners, we're investing into it."
Around £53 million is already being spent by the County Council and its partners on rail improvement up to 2019.
"This investment will ensure the county, which has one of the fastest growing economies in the country, has an infrastructure to match." He said.
The investment includes Worcestershire Parkway. A far cry from Great Malvern's quaint Victorian station, this will be a modern rail interchange, a bustling hub for commuters and day-trippers connecting Worcestershire and the Midlands to the rest of the country. Journey times to London will be reduced and there will be two trains per hour.
There are clear commercial benefits of being able to access the capital for face to face meetings and national events.
The county's busiest station, Kidderminster is also seeing some improvements to its station, parking and facilities which are intended to open up the town to tourists and commercial visitor who want to come by rail.
The County Council champions Open for Business as its mantra for telling the rest of the country and the world we are here and if you look more closely you'll find world class businesses, products and services. And if you care to come by rail, that would be nice too.